A business-savvy and data-driven mindset with a creative and passion-driven heart.

Combining a business-savvy and data-driven mindset with a creative heart and equal passion between planning and doing. Currently part management consultant within digital and innovation for large corporates and part tech entrepreneur. Holding previous experiences from executive management, UX, business development and digital, as well as line and people management – including to attract, recruit and develop digital & tech-talent on highly competitive markets.

I’m a future-focused and customer obsessed leader and change catalyst with 20+ years experience from commercial roles in digital and transformation. Passionate about the full-stack of leadership, strategy, execution and implementation fueled by design thinking, innovation, agile and lean methodologies.

I combine a strong passion for tech, with a deep curiosity on how it will influence societies, customer behaviors and businesses of tomorrow.

Need help to define or drive something in the realm of UX or digital? Or a startup idea where you feel I might be able to contribute? We definitely should speak!


Also check out the following initiatives that I’m part of:

Unde.app – an initiative where we aim to disrupt physical piracy and improve customer experience by adding a digital layer on top of the world of artisanal and luxury products, using blockchain and AI-technology. I’m co-founder and head of product and UX.

Palazzo Ricci – where Viaggio Resorts are restoring a 220 year old noble palazzo in the Italian region Abruzzo into 16 apartments of very high standard and a members club. I’m partner and marketing director in the project.