Today blogging on the Linkedin-platform on the topic of how digital many times requires not only one, but two dual transformations. This, due to the fact digital is as much about innovation and disruption, as it is about efficiency and defending the current business. However, many times these goals tend to be conflicting whereas short-term tangible goals will eventually win and the transformation will not reach its full potential.

Inspired by the book Dual Transformation by Anthony, Gilbert & Johnson (2017).

The article can be found on Linkedin in Swedish here and translated to English via Google here.

Image credit: Feliciano Guimarães @ Flickr (selected with the knowledge that kittens on the Internet is supposed to generate sales)